{"product_id":"moroccanoil-intense-smoothing-serum","title":"Intense Smoothing Serum","description":"\u003cp\u003e\u003cstrong\u003ePolished, ultra-smooth hair, curly or straight.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMoroccanoil Intense Smoothing Serum leaves hair polished and very smooth. Its concentrated formula adds slip for easier brushing, with argan oil for softness and shine.\u003c\/p\u003e\n\u003ch4\u003eWho it's for\u003c\/h4\u003e\n\u003cp\u003eMedium, curly and coarse hair, especially dull or extremely frizzy hair.\u003c\/p\u003e\n\u003ch4\u003eWhy you'll love it!\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eReduces unwanted volume by 46%*\u003c\/li\u003e\n\u003cli\u003eControls extreme frizz for up to 72 hours*\u003c\/li\u003e\n\u003cli\u003eBoosts shine\u003c\/li\u003e\n\u003cli\u003eAdds slip for easier brushing and styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003cp\u003eApply to damp hair from mid-lengths to ends and style. On dry hair, use as a finisher for extra shine and less frizz.\u003c\/p\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan oil:\u003c\/strong\u003e helps nourish hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e antioxidant that boosts the look of healthy hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualene:\u003c\/strong\u003e leaves strands softer and shinier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePairs well with:\u003c\/strong\u003e \u003ca href=\"\/products\/moroccanoil-smoothing-lotion\"\u003eMoroccanoil Smoothing Lotion\u003c\/a\u003e and \u003ca href=\"\/products\/moroccanoil-frizz-control-shampoo\"\u003eMoroccanoil Frizz Control Shampoo\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Results based on an independent lab study.\u003c\/em\u003e\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"50ml","offer_id":51153273815179,"sku":null,"price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0367\/2358\/9259\/files\/125_STYLE-FINISHER_INTENSE-SMOOTHING-SERUM_50mL_v2_1.jpg?v=1794332992","url":"https:\/\/shopiconhair.ca\/products\/moroccanoil-intense-smoothing-serum","provider":"Icon Hair \u0026 Body","version":"1.0","type":"link"}