{"product_id":"moroccanoil-treatment-purple","title":"Moroccanoil Treatment Purple","description":"\u003cp\u003e\u003cstrong\u003eArgan oil care that tones brass as it shines.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMoroccanoil Treatment Purple is a violet-pigmented argan oil treatment that gradually offsets yellow and orange tones in blonde, highlighted and grey hair. It also conditions and styles, adding shine, smoothing frizz and easing detangling without residue.\u003c\/p\u003e\n\u003ch4\u003eWho it's for\u003c\/h4\u003e\n\u003cp\u003eBlonde, highlighted and grey hair.\u003c\/p\u003e\n\u003ch4\u003eWhy you'll love it!\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e95% say it refreshes highlights after one use*\u003c\/li\u003e\n\u003cli\u003eGradually counters brassiness\u003c\/li\u003e\n\u003cli\u003eProtects against heat damage**\u003c\/li\u003e\n\u003cli\u003eAdds shine, smoothness and manageability\u003c\/li\u003e\n\u003cli\u003eSpeeds blow-dry time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003cp\u003eApply a small amount through damp or dry hair and style as usual. Use 2 to 3 times a week, or as needed, and pair with the Blonde Perfecting Purple Shampoo and Conditioner for enhanced toning.\u003c\/p\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet pigments:\u003c\/strong\u003e help counter brassiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan oil:\u003c\/strong\u003e the base of the lightweight conditioning formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePairs well with:\u003c\/strong\u003e \u003ca href=\"\/products\/moroccanoil-blonde-perfecting-purple-shampoo\"\u003eMoroccanoil Blonde Perfecting Purple Shampoo\u003c\/a\u003e and \u003ca href=\"\/products\/moroccanoil-blonde-perfecting-purple-conditioner\"\u003eMoroccanoil Blonde Perfecting Purple Conditioner\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Based on results of an independent consumer test conducted on 75 respondents. **Based on instrument testing.\u003c\/em\u003e\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"25ml","offer_id":51153267327115,"sku":null,"price":20.8,"currency_code":"CAD","in_stock":true},{"title":"50ml","offer_id":51153267359883,"sku":null,"price":38.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0367\/2358\/9259\/files\/TREATMENT_PURPLE_50mL_v3_sRGB190.jpg?v=1794331892","url":"https:\/\/shopiconhair.ca\/products\/moroccanoil-treatment-purple","provider":"Icon Hair \u0026 Body","version":"1.0","type":"link"}