A creamy, luxurious daily shampoo that turns everyday haircare into a moment of pure indulgence.

Oi Shampoo whips into a soft, velvety lather that cleanses gently while adding moisture and shine. Its aromatic scent, with notes of thyme, pine, musk and amber, lingers long after you rinse.

Who it's for

Every hair type, especially frizzy or damaged hair, or healthy hair that needs extra care. Safe for colour-treated and bleached hair, and suited to coarse or curly hair.

Why you'll love it!

• Instant shine and softness from the very first use
• Deep hydration and nourishment
• Detangles, leaving hair more manageable
• Gentle cleansing with mild surfactants
• Vegan-friendly, with 77.1% naturally derived ingredients

How to use

Apply to wet hair and massage into the scalp, then work through the lengths to the ends. Rinse thoroughly and repeat if needed.

Key ingredients

• Roucou oil: rich in carotenoids, vitamin A and selenium, with antioxidant and protective action that helps reduce damage from external aggressors and treatments, leaving hair silky

Pairs well with: Oi Conditioner and Oi Hair Butter