Infused with patented OLAPLEX Bond Building Technology, this customizable toning shampoo strengthens, softens and neutralizes unwanted yellow tones for brighter, more manageable hair.
Key benefits:
- Brightens all blonde, lightened and grey hair
- Repairs and maintains bonds within the hair
- Eliminates frizz and flyaways
- Reduces breakage
If you want to know more…
This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Suitable for all blonde, lightened, and gray hair—natural or stylist-created, root-to-tip or balayage—this non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet. It’s scientifically proven to boost all blondes three times brighter*.
(*compared to top purple shampoos)
Suitable for all hair types.
PARABEN FREE | SULPHATE FREE | CRUELTY FREE
