Infused with patented OLAPLEX Bond Building Technology, this customizable toning shampoo strengthens, softens and neutralizes unwanted yellow tones for brighter, more manageable hair.
Why you'll love it!
Brightens all blonde, lightened and grey hair
Repairs and maintains bonds within the hair
Eliminates frizz and flyaways
Reduces breakage
If you want to know more…
This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Suitable for all blonde, lightened, and gray hair—natural or stylist-created, root-to-tip or balayage—this non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet. It’s scientifically proven to boost all blondes three times brighter*.
(*compared to top purple shampoos)
Suitable for all hair types.
PARABEN FREE | SULPHATE FREE | CRUELTY FREE
