Brightens all blonde, lightened and grey hair

Repairs and maintains bonds within the hair 
Eliminates frizz and flyaways 
Reduces breakage

 
This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Suitable for all blonde, lightened, and gray hair—natural or stylist-created, root-to-tip or balayage—this non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet. It’s scientifically proven to boost all blondes three times brighter*.
(*compared to top purple shampoos)